The coronavirus pandemic has thrown the fitness space for a loop. Caliber, a startup that focuses on one-to-one personal training, is today launching a brand new digital coaching platform on the heels of a $2.2 million seed round led by Trinity Ventures .
Caliber launched in 2018 with a content model, offering an email newsletter and a library of instructional fitness content.
“My cofounders started testing the idea of coaching people individually and that’s where the light bulb really went off,” said cofounder and CEO Jared Cluff. “They saw that more than anything, people need expert guidance and a really genuinely personalized plan for their fitness routine.”
That was the origin of Caliber as it is known today.
When users join the platform they are matched with a Caliber coach. The company says that it brings on about five of every 100 applications for coaches on the platform, accepting only